Saffron - Packaging design
The dawn of a brand new saffron
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Il concept
Saffron is the luxury spice par excellence: renowned for its beneficial properties, it has become a must-have within the international dining scene.
The key concept on which we based our creative proposal is "The Dawn Of A Brand New Saffron”. The word "dawn" has a dual significance: it represents the time of the day in which the saffron gets carefully handpicked to preserve stigmas, but also the notion of a new beginning, a new way of understanding saffron.
Thanks to its properties and excellent qualities, we decided to add value to the concept of newness that the product itself brings: the dawn becomes the symbol of the start of something new.